Start a Routine. Do you only think about marketing only when sales are down? Creating a marketing process will help abate the 'yo-yo syndrome' and ensure that your pipeline stays filled. Think of the tools you have used that have been successful in the past, and work them into your schedule. Add them to your calendar to make sure you’ll do them regularly.

Nancy Lipkin Sipera is the president of First Impressions Marketing, a full-service, award-winning marketing firm in Cherry Hill, N.J. that works with business owners and leaders who understand the impact that marketing can have on their bottom line. Visit First Impressions Marketing online at https://link.edgepilot.com/s/393acf01/c5i2Vbd33kSmHJ7FBCo_Tw?u=http://www.makefirstimpressions.com/.