(MARLTON, N.J., May 14, 2024) Virtua Health, the “Here for Good” health system of southern New Jersey, ranked 39^th in the annual Humanizing Brand Experience report issued by Monigle, one of the largest independent brand consultancies in the U.S. This year marks Virtua’s highest placement on the list, which is based on consumer opinion and engagement.

Virtua has risen in the rankings for four consecutive years. Virtua is the second highest ranked health system in New Jersey, and it is second highest in both the Philadelphia and New York markets. The full list – available here – includes 209 ranked health systems.

“Humanizing a brand is all about putting oneself in the consumer’s shoes and truly understanding their fears and hopes, their needs and expectations. It’s about demonstrating empathy and going beyond the transaction of a health care moment to create a more meaningful relationship,” said Chrisie Scott, senior vice president and chief marketing officer for Virtua. “The research study Monigle conducts is the only one of its kind in the country that goes beyond behaviors and looks at what aspects of the brand attract consumers, helps them feel seen and valued, and instills loyalty and advocacy.”

Monigle’s proprietary framework establishes four “drivers” – sensorial, intellectual, emotional, and behavioral – that shape how people sense, think, feel, and act in response to a brand. Study participants are asked about their first-hand knowledge of health systems in their region and also weigh in on less tangible qualities like “buzz” and reputation.

“Virtua has been on a journey in recent years to be intentional in how we provide outstanding experiences for everybody, always,” said Scott. “Best-in-class care in the eyes of consumers requires that we celebrate each person as a unique individual and provide care that reflects that.”

Grant Mason, head of behavioral insights at Monigle, agrees.

“This deep dive study highlighting consumer trends and shifting behaviors underscores certain fundamental truths about what people seek out in a health care partner,” he said. “The brands that soar are those that understand what consumers want and need and demonstrate a deep connection with their community and those they serve.”

To learn more about not-for-profit Virtua Health, visit virtua.org.

About Virtua Health:
Virtua Health is an academic health system committed to helping the people of South Jersey be well, get well, and stay well by providing the complete spectrum of advanced, accessible, and trusted health care services. Virtua’s 14,000 colleagues provide tertiary care, including renowned cardiology and transplant programs, complemented by a community-based care portfolio.

In addition to five hospitals, two satellite emergency departments, 41 ambulatory surgery centers, and more than 450 other locations, Virtua brings health services directly into communities through Hospital at Home, physical therapy and rehabilitation, mobile screenings, and its paramedic program. Virtua has 2,850 affiliated doctors and other clinicians, and its specialties include orthopedics, advanced surgery, and maternity. Virtua is academically affiliated with Rowan University, leading research, innovation, and immersive education at the Virtua Health College of Medicine & Life Sciences of Rowan University. Virtua is also affiliated with Penn Medicine for cancer and neuroscience, and the Children’s Hospital of Philadelphia for pediatrics.

As a not-for-profit, Virtua is committed to the well-being of the community and provides innovative outreach programs that address social challenges affecting health, most notably the “Eat Well” food access initiative, which includes the unparalleled Eat Well Mobile Grocery Store. A Magnet-recognized health system ranked by U.S. News and World Report, Virtua has received many awards for quality, safety, and its outstanding work environment. For more information, visit Virtua.org. To help Virtua make a difference, visit GiveToVirtua.org.